What is the ideal temperature for a retail store?

I own a retail store and have always set a standard temperature (70F-73F) for the air conditioner based on what I believed is best for the customers. The employees (all female) have thought it to be a little too cool for their preference but have not complained about it too much. I would prefer the store to be cooler than what it is but believe the customers comfort is priority one. It is a used bookstore with about a 60% female/40% male clientele. I mention gender because men tend to be warmer and women cooler (not always be generally).

Recently I hired a new employee who is freezing whenever the air conditioner is turned on. She finds the temperatures unacceptable cool when the A/C is on...even at 78F in the store..and has complained frequently this first week of A/C season (late April). I "laid down the law" and said that the temperature issue was a non-negotiable and that she had to deal with the A/C? Is asking to keep the store at a constant temp of 70F-73F unreasonable?
70 degrees F
tell those ******** to bring a light coat or sweater........

70 is frikking burning
i don't care about all the temperatures you've set, starting april through end of summer. all retail stores are too cold!! if they are wearing sweaters, it's too cold!
As a consumer, 70-73 would be ideal. Perhaps your new employee is a bit cold natured, in that cas suggest she consider long sleeves. After all, it's the customers you are there to please. They make you money. A GOOD employee can also, but the bottom line is , it's YOUR store policy. You are not being unreasonable. I have also owned businesses and managed for other people, so thats where my opinions come from, experience.

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