If I call my company "Hot Bunny Bakery" will I have any legal problems with companies like Playboy Inc.?
I want to call a Bakery "Hot Bunny". Will this get me into any legal problems with other companies which use a bunny in their logo (i.e. Playboy)?
Answers:
No problem. The word "bunny" is so generic that it can't be registered as a trademark. Playboy can register "Playboy bunny" as it is a specific reference to a specific brand. The same goes with a logo. That Playboy uses an image of a "bunny" does not give them exclusive rights to all images of rabbits.
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It really depends what angle you look at it from, and what the bunny logo will look like. To be safe I would stay away from it.. you do not want to get involved with a multi-million dollar company in a copyright-infringement suit.
This happened in Texas between Starbucks and a normal coffee shop, and the logos were a little different, but the coffee giant still won.
If you use their logo, you will get a cease and desist letter eventually. If you don't stop, you will be sued, so NO.
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