I've Heard "That's Why" In Ads Repeatedly, Disingenuous? Sounds Better than the the Primary Motive of Money.
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Profit is the only motive, even with so called non profit organizations. There is no truth in advertising, the Q Ray Bracelet ads are an excellent example. Do you believe for a moment that even those giving testimonials are being honest?
I'd have to agree with John and Deleinne, it's all about the money...
I hear "that's why" a lot but most irritating is its combination with some type of conformist nudge. “Everyone else is doing it, why aren't you?!” "That's why more people are switching to Geico".Puuuuuulease.
But, let me break this down. "That's why" is an effort to provide an "accept on faith" rationale for buying a product. If you look at the “whys” provided in these ads, what do they amount to? Lies, really. “More people are switching to Geico because they offer better rates”. Better than who? Is this a guarantee? Where is the evidence?.Lots of us buy into this crap though. Blind faith in something that is perceived to be “powerful”, like a company, is often substituted for thinking, reasoning, and even feeling. Why risk thinking, reasoning, and feeling in a society that values conformity the most? There is little pay off for individuality particularly when you compare this to meeting societal expectations that promise respect, recognition, a sense of belonging; and, a taste of socially-defined power. I kind of see this like a culturally-defined rung among the drives in Maslow's (1970?) hierarchy.
What really IS powerful is "grey", modification, and moderation, but it seems, we are driven (through our involvement in this society), some more than others, to waste our lives living up to ideals that promise to fulfill culturally-defined needs for respect, recognition, and acceptance.if this weren’t true, no one would sell anything that did not fulfill an actual need (versus a want) and commercials would not be an effective means to sell wants.
Unfortunately, as a society we equate money with respect, recognition, belonging, and power. How many geniuses or regular folks (without money) who operate outside this paradigmatic, socially and greed defined reality have even close to as much of this, when compared to the scamming companies who appear in the ads you refer to? In order to fulfill these culturally-defined needs, we need to “do like the powerful do”. If we do what we're told and live up to certain standards, then we're one step closer to fulfilling an internal drive in Maslow’s hierarchy, which in this culture only *seems* attainable by living up to greedy ideals.
EDIT: Sure, no one would make money otherwise. Imagine if in all ads there was blatent mention that purveyors just wanted our money more than anything else. We know this, but want the sugar-coating, I guess...or, we would just really like to think there is an alternate primary motive.
EDIT 2: Yes, there is so much hypocrisy in advertising, but also just among people, in general, who want *something* that is mostly in their own best interest. It's sad, isn't it. Being bombarded with disingenuous, greed motives makes for a lot of untrusting, skeptical people.
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